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EdumenChap. 1

Chapter 1

Chapter 1: Buyer Negotiations

Master buyer negotiations in international English

Introduction

Welcome to this chapter on buyer negotiations in the Agriculture & Agribusiness sector. By the end of this chapter, you will be able to handle a buyer negotiation confidently in English, using the right vocabulary, the right level of formality, and the right structure.

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EdumenChap. 1

Many professionals in Agriculture & Agribusiness already master the technical side of buyer negotiations, but feel uncertain when they have to switch into English. This chapter focuses on the bridge between what you already know and the words you need to express it clearly to an international audience.

We will move step by step: first the core vocabulary, then a realistic scenario, then the language patterns that hold it all together, and finally a short practice activity. Take your time, read the dialogue aloud, and try to reproduce the patterns in your own words.

Key vocabulary

Before the scenario, study these eight essential terms. Read each definition aloud, then write one sentence per term using a real situation from your own work in Agriculture & Agribusiness.

**yield** the amount produced per area.

**agronomist** expert in crop production.

**cooperative** a farmer-owned organisation.

**input** seed, fertiliser, or other supply.

**offtake** a buyer commitment to purchase.

**traceability** ability to track a product's origin.

**smallholder** a farmer with a small plot.

**value chain** all steps from production to consumer.

Scenario in context

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